Artist Insider 18:5 – Larry Carpenter – Milk & Yogurt | September 19, 2006

Insider: Larry Carpenter

This is our closing segment with talk about career advice and getting started.

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Topics:

  • How do you start a book store?
  • What is a good career path?
  • What should a publisher do before they approach a distributor?
  • Should someone get an MBA if they want to be in distribution?
  • Any good resource suggestions?
  • How to contact Larry

Tomorrow we will tell a little about our near term plans.

Running time: 12 minutes 28 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-9995.mp3]

Artist Insider 18:4 – Larry Carpenter – Creative Control | September 18, 2006

Insider: Larry Carpenter

This is the long segment, with a lot of information about all that goes into developing a book.

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Topics:

  • What would be a typical book marketing plan be?
  • Push & Pull Marketing
  • What is the relationship with publishers like?

Tomorrow is the last day with Larry.

Running time: 13 minutes 55 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-9898.mp3]

Artist Insider 18:3 – Larry Carpenter – Leave in Tears | September 15, 2006

Insider: Larry Carpenter

Larry has a great take on starting a business, and his ideas have worked.

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Topics:

  • Start Your Business?
  • Becoming a supplier to Faithworks
  • Do you help publishers with cover art and marketing plans?

Enjoy your weekend, we will have another segment with Larry on Monday.

Running time: 12 minutes 10 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-9834.mp3]

Artist Insider 18:2 – Larry Carpenter – Creates Demand | September 14, 2006

Insider: Larry Carpenter

Ever wonder why a CD costs so much? What about a book? This segment touches on some of the costs that must be covered to get that book on the shelf.

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Topics:

  • Hidden costs of distribution
  • Wholesaler Vs Distributor
  • What a Full Service Distributor does

Tomorrow lessons learned from starting Faithworks.

Running time: 11 minutes 33 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-9680.mp3]

Artist Insider 18:1 – Larry Carpenter – 4,000 roles of Toilet Paper | September 13, 2006

Insider: Larry Carpenter

Today we begin an interesting business side interview. Larry has a lot of experience in a field most people chalk up a magic: getting the products to the stores. This segment gives much background info leading up to where he starts his own company in 2000.

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Topics:

  • Movie Experience
  • Getting into Distribution
  • Is Christian Distribution vastly different from Distribution in general?
  • Overhead
  • And more.

Tomorrow more about the hidden costs of business and different services people provide others.

Running time: 13 minutes 06 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-9635.mp3]

Larry Carpenter | September 13, 2006

Larry CarpenterAbout:
Larry can be seen in The Patriot, but is better known for his work on the business side of production and distribution. He was the President of Ingram Christian Resources, President and CEO of Spring Arbor and founded Faith Works, who basically helps get products to stores that carry christian books and materials. In 2006 Larry sold Faith Works to STL, though he remained with the organization.

In May of 2007, Larry left STL to become Vice President of Marketing for Thomas Nelson Publishers. Charged with marketing for the Non-Fiction Trade Books division. Thomas Nelson is the largest Christian publisher and the sixth largest publisher in the US. Read more