Artist Insider Q&A 2008-02-28 Business Independent Publishing | February 28, 2008

Third show of Artist Insider Q&A, hosted by Greg and Jonathan

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Questions, Topics & Notes:

  • Seneff Law
  • Phil Remone – Making Records
  • Artist Insider Tip Jar
  • Do you get in trouble if you play a clip from a TV show on the air? ~Matthew
  • What about using a clip as an example in a podcast? ~Follow-up by Matthew
  • What is the best way to protect your publishing rights when entering a first time record deal? ~Laura Clapp
  • mentioned interview with Tom Bogan
  • I have been creating graphics projects, and some music for right at 10 years. Eventually I want it to be my full time business, I should start a company or just keep doing everything under my name? ~Matt in Virginia
  • The E-Myth Revisited by Michale Gerber (E-Myth.com)
  • TWIT 133 in this episode of This Week in Tech, they talk with Jonathan Coulton, an independent musician and about the current music industry. Here are his Listening Suggestions. (direct download)

That does it for this week. We have a few more questions already in the que we will get to next time on March 13th. You can send in your own questions or join the show and participate *Live*. Add ArtistInsider (feed) to your favorite RSS reader to keep up to date on the news, or fill in the form to get our posts emailed to you.

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Artist Insider 18:5 – Larry Carpenter – Milk & Yogurt | September 19, 2006

Insider: Larry Carpenter

This is our closing segment with talk about career advice and getting started.

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Topics:

  • How do you start a book store?
  • What is a good career path?
  • What should a publisher do before they approach a distributor?
  • Should someone get an MBA if they want to be in distribution?
  • Any good resource suggestions?
  • How to contact Larry

Tomorrow we will tell a little about our near term plans.

Running time: 12 minutes 28 seconds

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Artist Insider 18:4 – Larry Carpenter – Creative Control | September 18, 2006

Insider: Larry Carpenter

This is the long segment, with a lot of information about all that goes into developing a book.

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Topics:

  • What would be a typical book marketing plan be?
  • Push & Pull Marketing
  • What is the relationship with publishers like?

Tomorrow is the last day with Larry.

Running time: 13 minutes 55 seconds

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Artist Insider 18:3 – Larry Carpenter – Leave in Tears | September 15, 2006

Insider: Larry Carpenter

Larry has a great take on starting a business, and his ideas have worked.

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Topics:

  • Start Your Business?
  • Becoming a supplier to Faithworks
  • Do you help publishers with cover art and marketing plans?

Enjoy your weekend, we will have another segment with Larry on Monday.

Running time: 12 minutes 10 seconds

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Artist Insider 18:2 – Larry Carpenter – Creates Demand | September 14, 2006

Insider: Larry Carpenter

Ever wonder why a CD costs so much? What about a book? This segment touches on some of the costs that must be covered to get that book on the shelf.

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Topics:

  • Hidden costs of distribution
  • Wholesaler Vs Distributor
  • What a Full Service Distributor does

Tomorrow lessons learned from starting Faithworks.

Running time: 11 minutes 33 seconds

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Artist Insider 18:1 – Larry Carpenter – 4,000 roles of Toilet Paper | September 13, 2006

Insider: Larry Carpenter

Today we begin an interesting business side interview. Larry has a lot of experience in a field most people chalk up a magic: getting the products to the stores. This segment gives much background info leading up to where he starts his own company in 2000.

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Topics:

  • Movie Experience
  • Getting into Distribution
  • Is Christian Distribution vastly different from Distribution in general?
  • Overhead
  • And more.

Tomorrow more about the hidden costs of business and different services people provide others.

Running time: 13 minutes 06 seconds

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Larry Carpenter | September 13, 2006

Larry CarpenterAbout:
Larry can be seen in The Patriot, but is better known for his work on the business side of production and distribution. He was the President of Ingram Christian Resources, President and CEO of Spring Arbor and founded Faith Works, who basically helps get products to stores that carry christian books and materials. In 2006 Larry sold Faith Works to STL, though he remained with the organization.

In May of 2007, Larry left STL to become Vice President of Marketing for Thomas Nelson Publishers. Charged with marketing for the Non-Fiction Trade Books division. Thomas Nelson is the largest Christian publisher and the sixth largest publisher in the US. Read more

Artist Insider 15:5 – Jennifer Blair – 25 million albums | August 15, 2006

Insider: Jennifer Blair

This is out last free segment with Jennifer. She tells of how she continues to improve her craft and what she expects in the future.

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  • Would you recommend someone straight out of college start as an independent promoter?
  • What is the difference between “Promotions” and “Marketing”?
  • Does anyone work independent artists to primary markets?
  • Who is an example who has started on that secondary level and made it big?
  • What should an artist be prepared to do if they become popular?
  • What if a song is a bust?
  • Have you heard royalty rates for songwriters related to how well they do?
  • What do you expect in the future?
  • What does a label do and why do you not “need” one now?
  • Have you read any good books recently?
  • What should we have asked you that we did not?
  • Anything else our listeners could learn more from?

Running time: 12 minutes 34 seconds

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Artist Insider 15:4 – Jennifer Blair – Who is this person? | August 14, 2006

Insider: Jennifer Blair

Ever heard of Clearchannel; you will today. Making friends and free swag are also talked about.

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  • What are different spins “levels”?
  • Would you contact XZY Clearchannel Station?
  • Are there music programmers who are not music people?
  • What do you talk to non-music people about?
  • Do you visit stations in person?
  • What is the Country Radio Seminar?
  • Do you receive lots of swag?
  • As a promoter, do you get a lot of freebies?
  • What are the important qualities to be a good song plugged?
  • How many singles at a time can you effectively work?
  • What is a call like when you are promoting 13 singles?
  • What did you say about the Dixie Chicks in that instance?
  • How are you getting new clients?
  • What does a song breaking wide open look like? What happens?

Tomorrow is our last day with Jennifer and it will include more recommendations, storied, and predictions.

Running time: 12 minutes 07 seconds

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Artist Insider 15:3 – Jennifer Blair – Break a Leg | August 11, 2006

Insider: Jennifer Blair

The common theme of networking comes up today, as does more about how Jennifer promotes songs to radio programmers.

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  • What are you paid to do?
  • Do you set up personal appearances?
  • How should someone contact you?
  • What do you do first with a perspective client?
  • How are you compensated for your work?
  • How are other promoters paid?
  • What information do you report back to your clients?
  • Are you working the larger markets?
  • Why is it hard to get into the chart reporting stations?
  • How do you better your education?
  • How important is networking in this business?
  • What are your hours in the day?
  • What is a phone call like to a radio station programmer?
  • Do you keep call logs?

Enjoy your weekend, Monday we will be back with more about the current state of music radio.

Running time: 11 minutes 37 seconds

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