Artist Insider 15:2 – Jennifer Blair – Battle of Rutledge Hill | August 10, 2006
Insider: Jennifer Blair
This segment covers a lot of the basics of music radio stations and how they work from the point of view of a promoter.
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- What is a promoter’s relationship like with (enter role here)?
- Who are “Regionals”?
- How does a Radio Station determine if a song is good or not?
- Do you ever have people call into a station and ask for a song?
- How do ratings work?
- Why did you have to know excel when you worked at your last job?
- What does the term “spin” mean?
- Is there a central database that helps calculate spins?
- How much of ratings is really fluff?
- Billboard’s Top 10, number of spins, or statistical audience impressions?
- Do you work with independent artists?
Segment 15.3 gets into the actual work of a Radio Promoter.
Running time: 11 minutes 20 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-13105.mp3]
Artist Insider 15:1 – Jennifer Blair – Promotions | August 9, 2006
Insider: Jennifer Blair
Jennifer is a song promoter, she helps promote songs to radio programmers. This is a good interview for anyone who has wondered “Why is this song on the radio?”
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- What kind of plugging do you do?
- What markets do you work in?
- What does a promoter do?
- Do you find yourself being a salesman?
- What did you major in at Belmont?
- What area was your minor?
- What was your plan while you were in college?
- What was your second gig?
- What is NASI?
- What does NASI do?
- After NASI?
- What is your day like as a promoter?
- Did programmers ever really shoot you down?
- How do you promote stuff you don’t like?
- What do promoters threaten radio programmers with?
Tomorrow more time in radio land.
Running time: 11 minutes 30 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-12926.mp3]
Jennifer Blair | August 9, 2006
About:
Jennifer is a graduate of Belmont, with a BBA Music Business/Marketing Emphasis. She has experiance working with MCA, Mercury, Woody Bowles Company, Nashville Songwriters Association International, Bullseye Marketing, as their Director of Active Radio Marketing, and now with Jennifer Blair Promotions. Jennifer has a wealth of knowledge Read more
Jeremy Cowart | July 26, 2006
About:
Jeremy started his creative career as a backup singer for such bands as Alabama, John Denver, Sandi Patty, and many more when he was very young. Later when looking at college he wanted to be a painter, but others persuaded him to look at Graphic Arts. After college he worked for a couple companies and one day decided to set off on his own and founded Pixelgrazer, a web design company. Eventually he moved into what he is most known for: Great images.
He mostly photographs musical acts, like Andrew Peterson, Ryan Starr, Bebo Norman, Rebecca St. James, Savannah, most recently Switchfoot, and many more. He has shot the cover of many CDs, magazine covers, and for MTV Execs. Read more
Artist Insider 7.5: Keith Mohr – IndieHeaven Radio | May 30, 2006
Insider: Keith Mohr
Today is our last free segment with Keith with more ideas for webmasters, info for potential IndieHeaven members, and a way to find music.
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Questions and topics:
- What has been the most successful advertising for you?
- Can you tell us about the radio portion of the site?
- What about selling CDs and making money on IndieHeaven?
- Final thoughts by Keith and closeout
Tomorrow we begin an interview with a painter who is married to a music producer and author.
Running time: 11 minutes 10 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-11425.mp3]
Artist Insider 7.4: Keith Mohr – Maximum Content | May 29, 2006
Insider: Keith Mohr
The foci of this segment include mistakes made, lessons learned, developing the wheel, and success
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Questions and topics:
- What are some common mistakes?
- So, most artists want to reinvent the wheel?
- What is the primary lesson you have learned?
- Is there a max amount of content that the market will absorb?
- What percent artists/bands go flop?
- success is relative
- What’s your business background?
Tomorrow is the last segment with Keith and focused on advertising, radio, and making money.
Running time: 10 minutes 59 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-11315.mp3]
Artist Insider 7.3: Keith Mohr – Rattling Cages | May 26, 2006
Insider: Keith Mohr
This free segment tells how to get involved in IndieHeaven and more about the features. There is also talk about giving away $20,000.
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Questions and topics:
- Lets define Independent Artist
- What is the process of getting involved?
- What is the difference from a free site?
- What was the Momentum Award?
- Practical help or trends that have happened? Tips?
Enjoy this Memorial Day Weekend, at least in the USA. The free segment for Monday focuses on mistakes people have made and lessons learned.
Running time: 11 minutes 46 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-11307.mp3]
Artist Insider 7.2: Keith Mohr – Schedules to Nametags | May 25, 2006
Insider: Keith Mohr
Today there is a lot of talk about the CIA Summit, where we recorded Aritst Insider 3 with Andrew Peterson and the one on one interviews in Artist Insider 6.
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Questions and topics:
- How did your background prepare you for this?
- What is the CIA Summit?
- What was different this year?
- What is the schedule like?
- More about the summit and all
- You by yourself or have a team?
Tomorrow more tips & tricks, giving away $20,000 and getting involved.
Running time: 11 minutes 10 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-11268.mp3]
Artist Insider 7.1: Keith Mohr | May 24, 2006
Insider: Keith Mohr
Today we begin a normal week at Artist Insider. Thanks to those who filled out our survey & contacted us.
Keith is the founder of a community driven website, and an annual conference. He does not think of himself as a webmaster, but he has done a good job as a content manager.
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Questions and topics:
- Basics of IndieHeaven
- How hard was it starting out with 4 members?
- Is the mission to get people signed to a label?
- What are some of the tools on IndieHeaven provides?
Tomorrow we get more into what has happened and other services.
Running time: 10 minutes 56 seconds
[audio:http://www.podtrac.com/pts/redirect.mp3/recordings.talkshoe.com/TC-13972/TS-11265.mp3]
Keith Mohr | May 24, 2006
About:
In 1997, Keith saw the future of music, and it was then he created his independent online music promotion, marketing, distribution community called “Broken Records.” Starting with just 4 artists he produced at his studio in Central Pennsylvania, the site quickly grew to 800 members in just a few years. Providing free services helped Keith keep a steady stream of artists who came to his studio for production assistance. In 2002, Keith changed the name of his website to IndieHeaven, which better reflected his mission. Still going strong through .com busts and free social networking, Keith recently created a non-profit organization called the Christian Independent Alliance to further help core Indieheaven members with fund raising for their music missions. Keith also produces a conference in Franklin, TN where hundred of independent musicians from around the globe assemble to learn how to not be dependent. Read more